Online forums and communities present a largely untapped opportunity for making money — at least according to Dan Gill, cofounder and chief executive of Huddler.
The San Francisco startup is officially launching today. It’s one of those weird launches where the company has actually been working with customers for more than a year, and is only now getting around to telling the media that it exists. Gill said he wanted to make sure the technology was solid before doing too much to publicize it and attract competition.
Community-building software is a broad category, but Huddler approaches the market with a specific audience and mission. It’s looking for popular, product-focused forums that are built on either vBulletin or phpBB technology. Huddler contacts the owner of the site, offering to modernize the forum and bring in more money too.
Gill gave me a long list of benefits that Huddler can offer over older platforms. It gives the sites a makeover, so they look a bit less old-fashioned, not to mention more advertising-friendly. It optimizes the pages for search engines, and also makes them easier to share through Facebook Connect. And all the software is hosted online, rather than installed on someone’s computer, which means there’s less hassle for whoever’s managing the site.
Financially, there’s not much risk to the forum owner, since the software is free. Huddler is only paid by through a percentage of the increased revenue that it brings to a site. That revenue boost comes in a number of ways, Gill said — since the sites are product-focused, Huddler creates a product page with a link where visitors can buy the item in question. It also allows companies selling related products to create their own pages on the forum and engage with the community. And of course the sites can run advertising.
The transition to Huddler can be a challenging one because of the technology issues, as well as the likelihood that change will upset some forum members. Gill didn’t offer any details, but he hinted that he has seen his share of angry comments from users who didn’t like a new forum. But Huddler has become more proficient at both moving content to a new site and preparing users for the change, he said.
There are now 24 sites using Huddler, adding up to a total of 9 million unique monthly visitors. The success stories include EpicSki, which saw a 70 percent increase in natural search traffic after switching to Huddler, and DenimBlog, which doubled pageviews in two months and is now bringing in three times the amount of revenue.
Huddler raised $5.5 million in funding from New Enterprise Associates last year. For now, the company is focusing on existing forums because they’ve already got the audience, but Gill said, “There’s no reason you won’t be able to start your own Huddles in the future.”
[image via Flickr/Daniel Borman]
Next Story: Salesforce: Yes, Chatter really does improve productivity Previous Story: Otoy scores important deals for its server gaming technology
Most of this is from a post I popped in Sunday night.
Somehow, I think this matters right now and will pop up from the whack-a-mole game board in the future to bite everyone…… Then again, it all may be nothing.
————
Interpol’s boss is a gent named Ronald K. Noble and right about now he’s got a bug on his back about cyber crime.
Part of that bug is buzzing because Mr. Noble had his ID compromised and phony FaceBook pages were set up in his name. Now, there’s a big meeting about ‘cyber crime’.
Don’t know Mr. Noble ?….. I actually think you do…….. Here’s something from Lloyd Bentsen (Sec. Treas. under Pres. Bill Clinton) on Mr. Noble’s past experience: Assistant Secretary for Enforcement Ronald K. Noble has conducted a comprehensive review of the adequacy of the Bureau of Alcohol, Tobacco and Firearms’ (”ATF’s”) procedures, policies, and practices, and whether they were followed during ATF’s investigation of Vernon Howell, a/k/a “David Koresh,” and his followers.
A background and other stuff on Mr. Noble is at Wiki……. take anything at Wiki as you may, but it all seems to be sourced proper-like……… Mr. Ronald K. Noble, Secretary General Of Interpol.
================
My two (and a half) cents: Looks like the recent exec order ‘change’ giving Interpol open access to America is starting to come into a bit more focus now.
Given the current governmental attitude for giving a ‘nudge’ to and sidestepping all things legal and Constitutional, my guess is (begin snark) none of the following is even remotely possible (end snark). However, inquiring minds want to know……..
Approximately when was Mr. Noble’s ID compromised and those Facebook pages run up ?
If the deeds were done after the exec order……. Hmmmmmmm.
If the deeds were before the exec order, life is beautiful - for about two minutes……….
That’s because, with all that’s going and the true Statist/Totalitarian power grab involving ‘net neutrality’, (to use the legal term) is it “beyond a reasonable doubt” this is not some sort of a setup ?………. Meaning that it’s within the realm of possibility that Mr. Noble’s ID was ‘put out there’ and the ‘unauthorized’ Facebook pages set in as just one more reason to force in ‘net neutrality’ and maybe more dire, for Interpol to actually begin operating here - not just being ok’d on paper to do so by exec order.
Think about it - really think - try and lose the ‘it can’t happen here’ idea……….. Let the extrapolations begin as to what truly is possible in the current socio-political scene through technology…… legally or otherwise.
To people like Cass Sunstein, Eric Holder, Harold Koh and our current president - plus orgs like ICR2P, The UN and others - there isn’t much more dangerous of an ‘international crime’ than published simple dissent that instantly goes world-wide.
Thanks for your time.
……. and Neil……. Thank you again for keeping Tech at Night going……. We’re entering some seriously dangerous territory for individual Rights and overall freedom….. with many more than just the average person completely unaware of it all.
PS…….. I’d give a nice donation to some Minnesota children’s charity to see Senator Franken perp-walked out of the Dirksen Building, or even better still……. from his home at 3am in a rain storm.
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Online forums and communities present a largely untapped opportunity for making money — at least according to Dan Gill, cofounder and chief executive of Huddler.
The San Francisco startup is officially launching today. It’s one of those weird launches where the company has actually been working with customers for more than a year, and is only now getting around to telling the media that it exists. Gill said he wanted to make sure the technology was solid before doing too much to publicize it and attract competition.
Community-building software is a broad category, but Huddler approaches the market with a specific audience and mission. It’s looking for popular, product-focused forums that are built on either vBulletin or phpBB technology. Huddler contacts the owner of the site, offering to modernize the forum and bring in more money too.
Gill gave me a long list of benefits that Huddler can offer over older platforms. It gives the sites a makeover, so they look a bit less old-fashioned, not to mention more advertising-friendly. It optimizes the pages for search engines, and also makes them easier to share through Facebook Connect. And all the software is hosted online, rather than installed on someone’s computer, which means there’s less hassle for whoever’s managing the site.
Financially, there’s not much risk to the forum owner, since the software is free. Huddler is only paid by through a percentage of the increased revenue that it brings to a site. That revenue boost comes in a number of ways, Gill said — since the sites are product-focused, Huddler creates a product page with a link where visitors can buy the item in question. It also allows companies selling related products to create their own pages on the forum and engage with the community. And of course the sites can run advertising.
The transition to Huddler can be a challenging one because of the technology issues, as well as the likelihood that change will upset some forum members. Gill didn’t offer any details, but he hinted that he has seen his share of angry comments from users who didn’t like a new forum. But Huddler has become more proficient at both moving content to a new site and preparing users for the change, he said.
There are now 24 sites using Huddler, adding up to a total of 9 million unique monthly visitors. The success stories include EpicSki, which saw a 70 percent increase in natural search traffic after switching to Huddler, and DenimBlog, which doubled pageviews in two months and is now bringing in three times the amount of revenue.
Huddler raised $5.5 million in funding from New Enterprise Associates last year. For now, the company is focusing on existing forums because they’ve already got the audience, but Gill said, “There’s no reason you won’t be able to start your own Huddles in the future.”
[image via Flickr/Daniel Borman]
Next Story: Salesforce: Yes, Chatter really does improve productivity Previous Story: Otoy scores important deals for its server gaming technology
Most of this is from a post I popped in Sunday night.
Somehow, I think this matters right now and will pop up from the whack-a-mole game board in the future to bite everyone…… Then again, it all may be nothing.
————
Interpol’s boss is a gent named Ronald K. Noble and right about now he’s got a bug on his back about cyber crime.
Part of that bug is buzzing because Mr. Noble had his ID compromised and phony FaceBook pages were set up in his name. Now, there’s a big meeting about ‘cyber crime’.
Don’t know Mr. Noble ?….. I actually think you do…….. Here’s something from Lloyd Bentsen (Sec. Treas. under Pres. Bill Clinton) on Mr. Noble’s past experience: Assistant Secretary for Enforcement Ronald K. Noble has conducted a comprehensive review of the adequacy of the Bureau of Alcohol, Tobacco and Firearms’ (”ATF’s”) procedures, policies, and practices, and whether they were followed during ATF’s investigation of Vernon Howell, a/k/a “David Koresh,” and his followers.
A background and other stuff on Mr. Noble is at Wiki……. take anything at Wiki as you may, but it all seems to be sourced proper-like……… Mr. Ronald K. Noble, Secretary General Of Interpol.
================
My two (and a half) cents: Looks like the recent exec order ‘change’ giving Interpol open access to America is starting to come into a bit more focus now.
Given the current governmental attitude for giving a ‘nudge’ to and sidestepping all things legal and Constitutional, my guess is (begin snark) none of the following is even remotely possible (end snark). However, inquiring minds want to know……..
Approximately when was Mr. Noble’s ID compromised and those Facebook pages run up ?
If the deeds were done after the exec order……. Hmmmmmmm.
If the deeds were before the exec order, life is beautiful - for about two minutes……….
That’s because, with all that’s going and the true Statist/Totalitarian power grab involving ‘net neutrality’, (to use the legal term) is it “beyond a reasonable doubt” this is not some sort of a setup ?………. Meaning that it’s within the realm of possibility that Mr. Noble’s ID was ‘put out there’ and the ‘unauthorized’ Facebook pages set in as just one more reason to force in ‘net neutrality’ and maybe more dire, for Interpol to actually begin operating here - not just being ok’d on paper to do so by exec order.
Think about it - really think - try and lose the ‘it can’t happen here’ idea……….. Let the extrapolations begin as to what truly is possible in the current socio-political scene through technology…… legally or otherwise.
To people like Cass Sunstein, Eric Holder, Harold Koh and our current president - plus orgs like ICR2P, The UN and others - there isn’t much more dangerous of an ‘international crime’ than published simple dissent that instantly goes world-wide.
Thanks for your time.
……. and Neil……. Thank you again for keeping Tech at Night going……. We’re entering some seriously dangerous territory for individual Rights and overall freedom….. with many more than just the average person completely unaware of it all.
PS…….. I’d give a nice donation to some Minnesota children’s charity to see Senator Franken perp-walked out of the Dirksen Building, or even better still……. from his home at 3am in a rain storm.
benchcraft company scam
Castlevania demo leads PSN update PlayStation 3 <b>News</b> - Page 1 <b>...</b>
Read our PlayStation 3 news of Castlevania demo leads PSN update.
Murata Seisakusho Robot Learns New Skill « Akihabara <b>News</b>
To pursue its growth Akihabara News is seeking for several more editors via an intership program for 6 to 9 months. Please send us a mail @ jobs@akihabaranews.com. Message. We are moving away from Feedburner, please update your RSS ...
Meg Whitman's Housekeeper -- 'Explosive' Allegations | TMZ.com
The housekeeper and Allred will hold a news conference today in Gloria's office at 11 AM PT, "to tell how she suffered as a long-time, Latina household employee in Meg Whitman's home." We're told the housekeeper will be filing a legal ...
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Read our PlayStation 3 news of Castlevania demo leads PSN update.
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To pursue its growth Akihabara News is seeking for several more editors via an intership program for 6 to 9 months. Please send us a mail @ jobs@akihabaranews.com. Message. We are moving away from Feedburner, please update your RSS ...
Meg Whitman's Housekeeper -- 'Explosive' Allegations | TMZ.com
The housekeeper and Allred will hold a news conference today in Gloria's office at 11 AM PT, "to tell how she suffered as a long-time, Latina household employee in Meg Whitman's home." We're told the housekeeper will be filing a legal ...
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Castlevania demo leads PSN update PlayStation 3 <b>News</b> - Page 1 <b>...</b>
Read our PlayStation 3 news of Castlevania demo leads PSN update.
Murata Seisakusho Robot Learns New Skill « Akihabara <b>News</b>
To pursue its growth Akihabara News is seeking for several more editors via an intership program for 6 to 9 months. Please send us a mail @ jobs@akihabaranews.com. Message. We are moving away from Feedburner, please update your RSS ...
Meg Whitman's Housekeeper -- 'Explosive' Allegations | TMZ.com
The housekeeper and Allred will hold a news conference today in Gloria's office at 11 AM PT, "to tell how she suffered as a long-time, Latina household employee in Meg Whitman's home." We're told the housekeeper will be filing a legal ...
benchcraft company scam
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